In early 2016, the Museum of Science and Industry hosted a series of brainstorming sessions with leadership teams to envision the future of the institution. Participants were encouraged to think about “what’s next” through a series of guided exercises and discussions. The “Next” identity was created to provide a branded visual link to MSI for the off-site events and to serve as an inspiring jumping-off point for future-thinking participants.

Alternate Identity Solutions


Selected Identity Solution






Visioning Session “Placemat”


Visioning Report